Gender- Viva La Difference

For our introduction to gender lecture we started with discussing on ways to impress a woman, as a class we came up with respecting her, cuddling her, kissing her, spending money on her and protect her. If you think about it every single woman wants to feel secure, appreciated and most importantly be reminded that she is loved by the people who are close to her heart. Which means that it is much harder and some people might think that it can be time consuming to impress a woman than to impress a man.

Ruth then went on to talking about how to impress a man, Ruth had stated two and only two points on how to impress a man and these were 1) show up naked and 2) bring food. As you can tell there is so much more of a difference between both genders advertisers and marketers have to target them much more differently. Woman's adverts tend to be more complicated, detailed and mens have a much more straight forward story line to them.

However, here is an advert that i think is based on both genders. The reasons behind my thinking is because Lynx is showing the man that if he sprays himself in there chocolate deodorant he will become desirable to woman once they smell him. I feel that this advert is trying to make a woman want their man to smell like this because every body knows a woman can't resist some chocolate!

Are our brains wired differently?

Nadeau, R (1997) believes that man and woman are not only different from the hormones that drive them but they are also different in the way they think. The brains of males and females are wired differently. He then goes on and states that... "The human brain, like the human body, is sexed, and differences in the sex-specific human brain condition a wide range of behaviors that we typically associate with maleness or femaleness"

He then goes to describe that the reason why men and woman process information differently is because there is a portion in our brains called splenium which is much larger in a woman's brain than it is in a mans and also have more of a brain wave activity. There are also differences in a way men and woman communicate which are functioned by the sex-specific areas of the brain. Woman seem to have an enhanced awareness of "emotionally relevant details, visual cues, verbal nuances and hidden meanings".