Family Purchasing

This blog is based on family purchasing, our families are a massive influence on how we spend our money because we have have been bought up by our parents i believe that if your parents was to spend money carefully and watch where every penny went you are more than likely to be like that once you are on your own two feet. You could say that a families needs are affected but how many children a couple was to have, who was employed and how much are they earning etc.

There are different definitions of what different people would class as a family.

Nuclear Family - father, mother & children who live together
Extended Family - nuclear family plus other relatives such as grandparents, aunts etc.
Family of Orientation - the family you are born into
Family of Procreation - the family founded through marriage

The main things that affect who makes the purchasing decisions are deiscerment, price and who is going to use the product or service. A few years ago in a traditional family the man would go and earn the money and the women would stay at home cook, clean and look after the children if the couple would have any. However nowadays it can be completey different and could be the other way round or even couples would prolong having children and both the man and woman would go to work and buy food shopping together.

For every purchase there is usually a Gatekeeper who is the person with the money, the User who will be the person that will actually use the product or service that is purchased, the Influencer who are the people who enccourage the purchase outcome, the Buyer the person who goes and buys the product and finally the Decider who is the person that makes the final decisions.