Generation Marketing- Tweens

The method of marketing to a specific generation is affecting the way that we promote and sell products and services. We are all a product of our generation. Each generation have their own characteristics, because of this as a marketing target we can usually categorize by generations by the way that we act and speak as well as our belief systems. The different generations are split into groups these are:

• Millenials also known a Generation Y (Born after 1980)
• Baby Busters or Generation X (Born between 1965-1980)
• Baby boomers (Born between 1946-1964)
• Mature Citizens (Born between 1909-1945)

As anyone who has been through puberty and adolescence they would know that it can be the best and worst of times. Many exciting changes happen to you with every concept of your body and you tend to feel a bit uncertain about yourself. 'Tweens' are 8-12 year olds and these days are raised on television, have turned into the most materialistic generation of the all, some would say they are 'consumers in training'. Consumers in this generation group have a number of needs, including experimentation, belonging, independence, responsibility and approval from others. Just in the UK this group has the most fastest-rising spending power on the high street, it is said that this group spend between £600 million and £1 billion a year.

An article in the independent states that there are children as young as nine who are going on Internet chat rooms to talk about their sexual encounters and the parents have no idea a study of pre- teen girls shows. This is very disturbing to thing that little girls are talking about sex! These girls shouldn't be talking about things like that, they should talk about their Barbies or Hannah Montana!!!

http://www.youtube.com/watch?v=-fx1Gnu3jXg

Click on the link above and this will take you to Youtube and show you a video of a young girl you is just 7 and it already a tween! (Shocking)