Solomon (2006) defines 'Values to be a belief about some desirable end-state that transcends specific situations and guides selection of behaviour'. I believe that we decide what our own values are based on how we have been raised, our social crowd and the person you really are. In a way you could say they are like personal goals that a person would like to achieve.
Depending on the person and what they are like not everybody values will be the same. However, Kahle's (1989) has a list of 9 values:
1. Self Respect
2. Excitement
3. Being Well Respected
4. Self-fulfilment
5. Sense of accomplishment
6. Warm relationship with others
7. Security
8. Fun & enjoyment
9. Sense of belonging
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